Sunday, March 6, 2011

The Idea of Consumer to Consumer

In class we have so far looked at the types of e-commerce that the Internet provides and how it is making businesses grow.  One idea we looked at was how consumer to consumer business works and why it creates great profits.  This type of website is one in which a consumer interacts with another consumer who are wanting to buy things of similar value.  One of the best examples of this is Ebay.  Here a consumer will auction out items they want to sell in order to gain profit on items they no longer want.  Another consumer, who is interested in the item, will place bids on the item until the auction day ends (determined by the seller).  This creates opportunity for both in that the seller can make money and the buyer can get items at a lower prices.  For Ebay, they can continuously work their business by having others auction while they host the website and obtain money from each sale on each transaction.  All transactions that take place will help Ebay continue to grow based on transaction or commission fees on every sale.  In another way  they are a business to consumer model because they are allowing consumers to use this type of auction in the first place.  It benefits all parties involved which is why it is a success.  This type of e-commerce, in my opinion, is the best model because it allows for better growth for the company and for its consumers as buyers and sellers.  I believe that in the future more companies will have this type of model because it cuts down on costs of dealing with other companies, focusing on consumers themselves.

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